Every fundraiser knows the trend: as donors start to think about making or have made their estate plans, many consolidate or even wholly discontinue their annual giving. Whether they're adjusting to a fixed income or simply believe that having made allowances for the organization in their lifetime plans is enough, the annual gifts stop coming in. This "quiet period" is observed across many different organizations.
For organizations that rely on the communication power of direct response, three things can happen to donors who slow or stop their annual giving at this life stage:
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