Can you explain your organization's work to an outsider in the time it would take to ride an elevator to the 15th floor, or the mission of your congregational endowment in the time it takes to walk from the parking lot to the sanctuary? This article from Guidestar offers some great tips on how to craft just such a message:
What Is Your Organization's "Elevator Message"?
Excerpt from Attracting the Attention Your Cause Deserves
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