"While most types of contributions slow in tough economic times, giving through charitable bequests usually grows during a recession, fund-raising experts say.
Three new studies presented at the Association of Fundraising Professionals conference [this spring] seek to help nonprofit groups do a better job of soliciting such gifts by offering insights into which donors are most likely to remember charities in their wills, and why," reports Paula Wasley.
Read the full article here:
New Research Shes Light on Bequest Giving; The Chronicle of Philanthropy, April 01, 2009
posted by thelcf on Friday, May 15, 2009 - 08:50
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