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Marketing Ideas

Building Endowment with Planned Gifts Webinar

PGCalc will offer a 90-minute interactive Webinar on "Building Endowment with Planned Gifts," Thursday, December 17th at 2:30 p.m. Eastern. more... |
Marketing Ideas

Endowment Fundraising Webinar - Dec. 17th

The next ALDE webinar, "Endowment Fundraising ... OR How to Raise It When You're Not Going to Spend It," will be held Thursday, December 17, beginning at 10:30 a.m. Central Time.  The presentation will be given by Jill Pranger, ACFRE. more... |
Marketing Ideas

Increasing Bequests to Your Organization Through Effective Marketing

PG Calc offers this feature article on marketing bequests in their October 2009 newsletter.

http://www.pgcalc.com/about/featuredarticleoct09.htm

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Links to Useful Info

Why Now is the Time to Transition Annual Givers to Planned Giving

In this report, Larry Stelter, president and CEO of The Stelter Company, recommends actions based on findings from a new national survey:

 After evaluating the results of our study on the characteristics and motivations of planned givers, we concluded that time and money can be well spent transitioning annual givers into bequest givers, and now is the perfect time to do that."

 

more... |
Marketing Ideas

Bequest Tool Kit

The LCF Bequest Tool Kit is designed to help you grow these planned gifts. It includes sample bequest language, sample letters to potential donors, sample newsletter articles, follow-up postcards and more.  more... |