MARKETING IDEASMARKETING IDEAS

The following Endowment Fund Roundtable posts contain links to marketing ideas for organizational endowments.

Marketing Ideas

Marketing the Endowment: Roles and Responsibilities

One of the biggest challenges in marketing a congregational endowment is deciding “who does what.” It’s an important question because the person or group delivering a message can have a large influence over how the message is received. You can find information on this and other topics related to marketing your endowment in our Congregational Endowment Guide.


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LCF Endowment Funds

LCF 'Bird Man' Poster Available

The Lutheran Community Foundation now has posters available, to promote charitable giving.


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Marketing Ideas

New Newsletter / Bulletin Inserts on Gift Annuities

As donors consider the many chaitable giving options available today, personal financial needs and interests should be balanced with charitable intentions. A charitable gift annuity through the Lutheran Community Foundation offers a simple solution for many.
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LCF Endowment Funds

Online Giving Options Tool Makes Gift Planning Easy

There are a wide variety of charitable giving options available today. The Lutheran Community Foundation's new online Giving Options Tool makes it easy to learn more about various options and craft a plan that meets potential donors' specific giving interests and financial goals.


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Marketing Ideas

Our Most Successful Marketing Activity

What activities has your organization carried out to promote your endowment fund in the last twelve months?
Which of those activities were the most successful? Which were disappointing?
Which activities would you repeat?
Which required the greatest investment of time and energy? Which the least?
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LCF Endowment Funds

New Federal Law Can Grow Your Endowment

On Thursday, August 17, the Pension Protection Act of 2006 was signed into law. In brief, members of your congregation or organization who meet the criteria can make gifts from their IRAs to your organizational endowment fund at the Lutheran Community Foundation. This act allows participants of traditional and Roth IRAs to make direct transfers from such plans to qualified public charities without having to take such distributions into their taxable income.


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LCF Endowment Funds

Ways to Give Booklet

Charitable giving today includes a variety of options that go beyond direct gifts of cash, and each option offers its own advantages and considerations. The Ways to Give booklet for endowment funds includes detailed information about assets and tools supporters can use to give to your endowment fund at the Foundation, as well as a gift form
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LCF Endowment Funds

Newsletter / Bulletin Articles

The following articles can be used in your organization’s newsletter or bulletin to promote giving to your endowment fund at the Lutheran Community Foundation:
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Marketing Ideas

Bookmarks

Many churches have found bookmarks placed in the hymnals to be an easy way to keep the endowment fund in front of the congregation on a regular basis.


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Links to Useful Info

Planned Gifts the Easy Way by Reverend JC Austin

Simple, quick, and free alternatives for those who wish to remember the church through their estate but either are not prepared to go through a full-blown estate planning process or to change their current will.
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