MARKETING IDEASMARKETING IDEAS

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Conference Call: Connecting our Most Closely Held Values to Giving

Donor conference call with Paul Schervish
Charitable giving expert Paul Schervish talks to three donors to find out how our past and present life experiences, and key blessings and values are connected to charitable giving.

Download and listen audio from the conference call
(Click here, or right-click and "Save a Copy" to listen)

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LCF Endowment Funds

Custom Web Page to Promote Gifts to Your Endowment

Link from your organization's website to a web page promoting planned gifts to support your endowment fund at the LCF.  Request your custom page here. more... |
Marketing Ideas

Building Endowment with Planned Gifts Webinar

PGCalc will offer a 90-minute interactive Webinar on "Building Endowment with Planned Gifts," Thursday, December 17th at 2:30 p.m. Eastern. more... |
Marketing Ideas

Endowment Fundraising Webinar - Dec. 17th

The next ALDE webinar, "Endowment Fundraising ... OR How to Raise It When You're Not Going to Spend It," will be held Thursday, December 17, beginning at 10:30 a.m. Central Time.  The presentation will be given by Jill Pranger, ACFRE. more... |
Marketing Ideas

Increasing Bequests to Your Organization Through Effective Marketing

PG Calc offers this feature article on marketing bequests in their October 2009 newsletter.

http://www.pgcalc.com/about/featuredarticleoct09.htm

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Marketing Ideas

Bequest Tool Kit

The LCF Bequest Tool Kit is designed to help you grow these planned gifts. It includes sample bequest language, sample letters to potential donors, sample newsletter articles, follow-up postcards and more.  more... |
Links to Useful Info

New Research Sheds Light on Bequest Giving

In a report from the Association of Fundraising Professionals confernece this spring, Paula Wasley lays out the details of three new studies that offer insights into which donors are most likely to remember charities in their wills, and why for The Chronicle of Philanthropy.

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Marketing Ideas

Information Sheet - Giving to Your Endowment

Download this handy sheet to help promote planned giving to your endowment fund, or request copies to be sent to you. more... |
LCF Endowment Funds

Newsletter / Bulletin Insert Copy - IRA Rollover

Promote giving to your endowment with an article in your next newsletter, or with a bulletin insert explaining the IRA Rollover opportunity. more... |
Links to Useful Info

National Survey Reveals Lucrative, Untapped Group of Bequest Prospects

Recently, The Stelter Company combined forces with the nationally renowned research firm Selzer & Company Inc. to provide groundbreaking research into who names charities in their wills, when and why. Their discovery? The audience that most gift planners target today may represent only the tip of the iceberg.
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